I keep seeing on-site stories from SXSW, which is taking place this week in Austin — mostly about cool, new tech tools and out-there ideas. But in today’s Fast Company e-newsletter, there was a whole different kind of report from the front, and it showed that even this edgy event has its limits. SXSW organizers had to issue a cease-and-desist order, the article reads, “when the Bang with Friends crew rolled into Austin with ‘Bang With SXSW,’ a spin-off of the Facebook app that anonymously matches up friends looking to hook up.” SXSW organizers’ complaint was with the unsanctioned use of “SXSW” in the Bang with SXSW URL. (The app company later changed the URL.)
It made me wonder if meeting organizers should be keeping an eye out for unauthorized app providers, who seek to capitalize in some way on their attendee base.