During a terrific closing keynote at ASAE’s Annual Meeting yesterday afternoon, Dan Heath took something big and messy — the dynamics of making a good decision — and made it not just relatable but graspable. He did it with one slide. Speaking about his newest book written with brother Chip, Decisive: How to Make Better Choices in Life and Work, Heath outlined how people and organizations typically make decisions — short version: poorly — and then offered four simple correctives, which you can see in the photo above. He drilled into each one throughout his presentation, returning again and again to the blinders that we wear, consciously and unconsciously, throughout the decision-making process. “Often in life we think we’re looking for truth,” Heath said, “when we’re really looking for reassurance.”
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