*This photo courtesy JB London.
Attendees flying in early, on June 6th, for the 8th Dusseldorf Breast Cancer Conference should be on the lookout for people running crazily through Area C of Dusseldorf International Airport.
Why? Because (unless, of course, they are just very late for a flight) they will be doing parkour, which American Parkour, “the leading freerunning community in the world,” defines as the “physical discipline of training to overcome any obstacle within one’s path by adapting one’s movements to the environment.”
Sounds a lot like learning one’s way around the meetings industry — or, more broadly, the obstacle-littered business landscape of the past two years — doesn’t it? If you like that analogy, you might want to consider having a parkour team, like The Tribe, perform at your next meeting.
Click here for more info on the Dusseldorf Airport event, along with a promotional trailer (the video takes a little while to get to the good stuff, and product placement in Germany seems to be far more blatant than it is in the good old U.S. of A., but it’s still a pretty cool video).
Can you imagine seeing this happening at, say, O’Hare? Me neither. To say nothing of a convention center.
If you do host The Tribe or another parkour team at a future event, let’s hope that your attendees don’t get too inspired, and end up looking like these guys (apologies for the brief advertisement that NBC makes you watch before you get to the clip proper … but trust me, it’s worth it):